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No one knows much about his past, there are only gossips of him coming from a noble and wealthy family, which he abandoned when he was 18 in order to travel the world and earn a name for himself. His rich family, being full of lawyers, wanted him to go and study law, but Bruce graduated from University as a nuclear physicist. The first official records of Bruce date back in the year 2000, when he apparently worked at one respected UK university. However, he reportedly quit this job in 2010 due to a failed relationship with one of the English literature professors at the University. At this point, disappointed in himself, he decides to fully shift his focus to his lifelong passion, football. It is known that during his days as a student, he closely studied Monte Carlo method and started creating his own bookmaking system.

Even as a teenager, multiple times, he tested ‘The Martingale’ betting system and very soon started being increasingly interested in ‘arbitrage betting’. ‘Sure betting’ is something that has built itself in his daily routine. When he realised that he can closely link ‘sure betting’ with affiliate marketing, his earning started increasing exponentially. It is unclear whether Bruce owns any of the Bookmakers himself, but many speculate that he does own some of the biggest Bookmakers in England. After all this, Bruce is actually just a normal, average bloke. Some even like to say that Bruce is comparable to Robin Hood in a betting world. In addition, he is very much into horse racing, so much that he is an owner of his personal horse argel, in which he has quite a few highly successful horses that can be seen racing across most prestigious horse racing festivals in England.

Elizabeth Williams comes from a lower middle-class family in Birmingham. As soon as she entered Sixth Form, she left school because she fell in love with a local businessman that was promising a world to her. However, as soon as she realised that his words were only tails, she left him in the look for a better option. She is well known for; late nights out, party girl, champagne, short skirts, sport cars and expensive branded clothes. She likes horse racing, as it truly excites her (obviously not the horses). She has a photo of her and Kate Middleton from one of the horse races, that she keeps in a special place in her salon. Very recently, she broke up with one popular football player for whom she was only a mistress. He helped her open her beauty salon next to the bookmaker, bought her an apartment and a car; however, she left him as he was not intending to leave his wife and kids because of her. Currently, she is looking for someone else, with her eyes reportedly focused on Kyle.

More info about Cobb coming soon!

Evelyn Taylor is an advanced university student at one of the Economics faculties in London. She comes from a working-class family and so has to work herself to pay her bills and finish off university. She has been working in one of the bookmakers since she was 19 years old. During free time, she likes to write on her personal blog about her travels as well as her daily routines. Her boyfriend is a doctor who works at the plastic surgery clinic. He never sets foot inside any bookmaker.

As soon as he completed Sixth Form, he started working in a manufacturing facility. However, he is certainly not happy with this work placement. He has a family but regularly, after work, he spends some times in bookmakers. While at the bookmaker he acts as a niggard and is always grumpy. He hates to hear any suggestions from anyone and always plays the exact opposite of what the majority of others bet on. He never puts more than 2 GBP per bet.

During the 1970s Ackley Graham was one of the more prominent fans of Millwall FC. As a result of this he got nicknamed ‘The Lion’. To this day he still attends all Millwall home games and has so became one of the most notable chaps at The Den.

Jack Jacobson studied journalism and further specialized in sports journalism. He played and deeply enjoyed football as a kid, at glances showing real talent. Sadly, he stopped playing football when he was still relatively young due to a serious knee injury. Since then, he decided to go to University and study journalism. Currently he is employed at one of the most prestige media firms and works as a commentator for Championship games. His commitment and passion for football run so deep that he knows almost all football teams and players in England to the finest of details. In terms of his personal life, there is a gossip that Jack is in love with Evelyn.

A well-known person in his surrounding, charming, famous for his successful love relationships with both local and foreign beauties, while still having great luck/success in numbers. He comes from a middle-class family in London. Both of his parents are educated people that used to take him to football games as a kid, deepening his interest in the sport. As a teenager he played football in the English youth team, with whom he won the U17 World Cup. He later went to study mathematics at University. He never intended to become the teacher, but he was very much interested to use his knowledge of numbers to earn himself a wealth. In short, his priorities and passions are fixed around sports cars and attractive (often expensive) ladies.

More info about Kyle coming soon!

More info about Scouser coming soon!

Sophia Ince is only 5 exams away from graduating at one of the economic faculties in London. Currently she works in a pub during night shifts, but during the day she works at the same bookmaker that her best friend Evelyn works at. Like Evelyn, Sophie also comes from a working-class family. She has three younger siblings, 2 brothers and a sister, so she needed to start working when she was only 17 in order to send some money home in support of her family. In terms of her private life, there are rumors that she fancies Matt.

Harry Winter is a sports journalist who is very professional and dedicated to his work. It was actually his dream as a kid to one day what he is now. He studied journalism in one of the universities in London, where he was among the best students. He currently works for a prestige sports tv provider, where he is among the most admired figures. Everyone loves to hear and watch his shows due to his charismatic nature and the way in which he presents and commentates on football games. He is married and has two sons, while his older son is presently playing for the Chelsea youth team.

Lee Madley was born in Manchester, but for a very long time he has been living in London. He moved to London when his wife started going to university in London. As he never intended of going to university himself, for 10 years he worked as a firefighter. In parallel, due to his passion for football, Lee decided that his part time job should be to referee football games. Down the years he became so good at it that by the end of his referring career Lee was referring games in the Championship. When he got older and was not able to keep up with the physical demand of being a referee, Lee got an offer to work as a sports commentator and often was invited to be a guest of many sports shows in the UK.